Kedudukan radio2 Malaysia setakat Penggal 1 2010
Radio Maintains Strong Appeal Among Malaysians With Nine In 10 Tuning In Weekly Listeners Spend More Time Tuned In To Radio, Exceeding 21 Hours Per Week
http://www.acnielsen.com.my/images/pix.gif
mcm sesi persekolahan plak:'(
14 May 2010
Kuala Lumpur
Radio continues to attract a large audience in Peninsular Malaysia, with 15.5 million or nine in 10 people aged 10 years and above tuning in every week, according to the latest Radio Audience Measurement (RAM) Malaysia study by The Nielsen Company.
2010 sees a huge development for radio audience measurement – Nielsen in collaboration with Commercial Radio Malaysia (CRM) and participating radio broadcasters has extended the survey period to 4 weeks (compared to 2 weeks previously) thus providing the industry with an enhanced measure of radio listening over a longer period of time.
Conducted twice a year, Nielsen RAM Malaysia studies the demographic profile, listening preferences and product consumption of people in Peninsular Malaysia. It provides valuable insights for advertisers to reach their target audience more effectively. The study is based on individual quarter hour diaries completed by a representative sample of 3,000 individuals in Peninsular Malaysia. The most recent survey – Wave 1, 2010 – was conducted from 1 to 28 March 2010.
Commenting on the latest survey results, Dato’ Borhanuddin Osman, President of Commercial Radio Malaysia (CRM) said, “2010 is a pivotal time for radio in Malaysia - radio broadcasters continue to provide listeners with greater choice and relevant content thus maintaining 91% reach for this medium”. He added, “We have also been instrumental in continuously enhancing audience measurement – radio is now measured for a longer period of time thereby providing the industry with an improved measure of listening habits”.
Results of the most recent survey show that radio attracts 11.4% (1.96 million) of people at any given 15 minute time slot throughout the day. Time spent listening to the radio has increased from the previous survey, from 20.4 hours a week to 21.1 hours a week. (see Table 1).
Overall, SINAR emerges as the top channel and the top BM channel by reaching 4.11 million (24.0%) listeners. Meanwhile, ERA retains its second position overall with 3.98 million (23.2%) and followed by hotfm in third position with a weekly audience of 3.64 million (21.3%) (see Table 2).
Among BM channels, Suriafm saw a significant increase in listeners to 1.35 million (7.9%) which brings its overall ranking up to 8th position. Klasik nasional, in 9th position overall attracts 1.22 million (7.2%) while Muzikfm ranked 10th reaches out to 1 million (5.8%) listeners. In fifteenth position is IKIM which captures a weekly audience of 688,000 (4.0%) (see Table 2).
KELANTANfm and KEDAHfm continue to be Radio Televisyen Malaysia’s (RTM) top regional channels with a reach of 758,000 (4.4%) and 702,000 (4.1%) listeners, respectively (see Table 2).
Chinese channels - MY FM maintains its lead with 2.23 million (13%) listeners while 988 continues in second position with a weekly audience of 1.47 million (8.6%). aifm and one FM come in at third and fourth position with 549,000 (3.2%) and 514,000 (3.0%) listeners, respectively (see Table 2).
English channels – Channel rankings also remain unchanged since the previous survey with hitz.fm continuing to dominate with 1.36 million (7.9%) listeners, followed by Fly with 693,000 (4.1%), MIX FM with 450,000 (2.6%), LITEFM with 306,000 (1.8%) and TraXXfm with 149,000 (0.9%) listeners (see Table 2).
Bi-lingual channels - THR Raaga/THR Gegar ranked fourth overall attracts a weekly audience of 3.5 million (20.5%) while Red FM reaches out to 176,000 (1.0%) listeners weekly. Tamil channel – minnalfm enjoys a weekly listenership of 762,000 (4.5%) (see Table 2).
Meanwhile, rate-card advertising spending on radio in the period January to April 2010 registered a double-digit growth of 19 percent to RM 112.6 million and maintains a 5.8 percent share of total ratecard adspend (excluding classifieds) compared to the same period last year. This is the first time advertising spending on radio has exceeded the RM 100 million mark in the first four months of the year (see Table 3).
The growth in radio advertising spending is driven by increased spending by fast food centres, universities, colleges and institutions, electrical retail and corporate banking categories (see Table 3).
Danyal Abdul Malik, Managing Director Media Group, The Nielsen Company, commented, “Radio audience measurement has come a long way since its inception in 1990. This medium, which continues to reach the masses and attracts an increasing proportion of advertising dollars is poised for further growth in the near future.”
tempek banyal2 ni..uols paham ke bahasa penjajah panjang2 ni..iols tgk nombor2 je...:funk:
rasenye memg takde lagi pasal bende ni..harapnye...kalo iols tak kesah kene buang ini thread,,:(
sumber dicilok..http://www.acnielsen.com.my/news/20100514.shtml carta2nya adalah seperti berikut{:1_152:}
Table 1: Reach Audience, Average Audience & Average Time Spent Listening
Sweep 2 2009Wave 1 2010
Base: All 10+ (‘000)16,75817,112
Reach AudienceTotal Listeners %90.690.7
Total Listeners ‘00015,18815,519
Average AudienceAverage Listeners %11.111.4
Average Listeners ‘0001,8671,956
Ave. Weekly Time Spent (hour:minute)20.3921.10
Table 2: Channel Weekly Reach Audience
W1 2010 Overall RankingParticipating ChannelsAverage weekly reach audience
Sweep 2 2009W1 2010
%‘000%‘000
1SINAR22.33,73424.04,110
2ERA22.43,75523.23,976
3hotfm22.73,80221.33,643
4THR Raaga/THR Gegar18.13,03220.53,500
5MY FM13.62,28013.02,233
69889.41,5808.61,470
7hitz.fm6.91,1517.91,357
8Suria fm4.16907.91,353
9Klasik nasional6.21,0327.21,224
10Muzikfm4.98205.81,000
11Minnal fm4.16884.5762
12KELANTANfm4.57544.4758
14KEDAHfm4.27014.1702
13Fly FM4.37274.1693
15IKIM4.37194.0688
16aifm3.45713.2549
17one FM3.15193.0514
18MIX FM2.54132.6450
19TERENGGANUfm1.93182.1351
20LITEFM1.72861.8306
21PERAKfm2.23681.4232
22XFM (Xfresh)1.72771.3228
23MUTIARAfm1.01641.3224
25Red FM1.01611.0176
26asyikfm0.91521.0174
24PAHANGfm1.52501.0172
27KLfm1.11890.9162
28TraXXfm0.61070.9149
31PERLISfm0.5810.7128
29JOHORfm0.81410.7121
30MELAKAfm0.61010.7118
32NEGERIfm0.2370.698
33SELANGORfm0.4590.587
34LANGKAWIfm0.3510.355
Source: Nielsen Radio Audience Measurement (RAM)
Table 3: Advertising Spending1 (display ads only) Jan-Apr 2009 & 2010
Jan-Apr 2009 (RM ‘000)Jan-Apr 2010 (RM ‘000)% YOY Growth%Share Jan-Apr 2010
Total1,626,8231,940,75419.3100.0
FTA Television2599,885785,79731.040.5
Newspapers810,222909,66712.346.9
Radio94,840112,61318.75.8
Others (Magazine, Cinema, Posad, Outdoor2 & Internet4) 121,876132,67741.86.8
Source: Nielsen Advertising Information Service (AIS) tak sangka thr raaga/gegar tu pon dah bersaing dekat dengan radio2 anchor tu..
gegar pantai timur especially attracts org2 pantai timur ramai....:loveliness: menda ni..bukan dah ada ke pasal ranking radio ni:I poyos...ade..tapi tak detail sgt..stakat gitau hotfm jatuh n bla3..
taula uols ohtai kat sini..jgnla dengki iols nak nyemak sekali:tembak::curse::mad: poyos...ade..tapi tak detail sgt..stakat gitau hotfm jatuh n bla3..
taula uols ohtai kat sini..jg ...
033589 Post at 21-5-2010 08:57 http://eforum6.cari.com.my/images/common/back.gif
baik la..uols mmg curlasttt{:1_152:} :I baik la..uols mmg curlasttt
hantu_poyos Post at 21-5-2010 08:58 http://mforum6.cari.com.my/images/common/back.gif
choi..xikhlas di hari jumaat:shakehead3: {:1_152:}i like.. {:2_70:} i memang pendengar SINAR..Chaiyok SY, KE dan K-rill{:1_152:} tq tt sbb bg info penuh.....:laugh3:
hot fm ske nau men lagu indon n lagu tu dok ulang 10 kali borink:I
x sangke plak era no2 ek?:o i suker Sembang Sinar jer...
SY
Wak Jawa
Abang Jem
Mat Salih
:$ choi..xikhlas di hari jumaat
033589 Post at 21-5-2010 09:00 http://eforum6.cari.com.my/images/common/back.gif
motivo kata iols nan hado ikhlas:'( akhirnya stesen yang main lagu retro gak yang naik.. tu ler, kena men kan lagu melayu selalu.. ni asyiklagu indon jer... akhirnya stesen yang main lagu retro gak yang naik.. tu ler, kena men kan lagu melayu selalu.. ni as ...
carly_lah Post at 21-5-2010 09:29 http://mforum3.cari.com.my/images/common/back.gif
yup,.asyik2 lagu indon pun muakslah:I brapa kali daaa movukak pasal neh...... sinar mmg ptt no 1 pon...lagu2 dia mmg mengimbau kenangan silam hehehe..lg pon lagu2 era 70..80..90an ni aku rasa selain otai2 yg dengo.. bdk2 rumaja skrg pn leh masyukk kt halwa telinga meka..:)
x lupe..aku lyn gk muzik fm..best104.. tq tt sbb bg info penuh.....
hot fm ske nau men lagu indon n lagu tu dok ulang 10 kali bo ...
ribena84 Post at 21-5-2010 09:11 http://mforum6.cari.com.my/images/common/back.gif
so henti2 kan la psl lagu indon tu.... org dah muak siyesly vowdoh panasfm tu kalo masih tak sedar2..
iols boleh cakap...reshuffling of DJs bukan cara yang baik..sebab bagi iols..dj2 depa antara yang terbaik..even gandingan pon bagus2...fbi n fara, jawa rangers, ikhwan n anne....diorg ni ade kelas....so tayah reshuffle djs....cume perlu diberi penekanan kepada lagu2 yang dimainkan and pls less iklan! dulu ngata era..skang hotfm pon sama byk iklannye...
top management diorg tak buat homework ke?yg depa tau...kemeruduman pendengar sebab dj tak pandai tarik perhatian..hello...lagu2 yg dimainkan tu dah mcm astro dah..ulang dari pagi sampai malam...ko tak bosan?haruslah okeh!:I Reply 14# mea
sampai org muak..astro kekdahnye kaka mea:loveliness: Replymea
sampai org muak..astro kekdahnye kaka mea
033589 Post at 21-5-2010 09:47 AM http://mforum3.cari.com.my/images/common/back.gif
tapi akak memang peminat setia sinar fm.....:loveliness: tahniah .... bile tgh tensen..iols cdg dengar klasik nasionl..segalanya disini..menggamit memori...
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