Adakah Rakyat Malaysia Benar2 Racist?Eksperimen Atas Warga Urban

GhostWalking

KUALA LUMPUR, Sept 8 — It all started with a question: Are Malaysians as racist as all the noise out there on social media seems to suggest?

Advertising agency Naga DDB pitched the idea for a Merdeka Day advertisement, but the client went with another idea in the end.

The original question and idea continued to haunt the creative team so they went ahead to shoot a video where Malaysians of different races were asked to say derogatory statements about another race, such as “Melayu bodoh”, “Indians are smelly”, “Cina semua pendatang.”

The premise was simple: People of different races and ages were asked to come in to “audition” for a short film. Little did they know they were being set up for this social experiment.

But most of the 55 participants refused to repeat those stereotypes even when they were offered money, with one of them even getting enraged and spewing vulgarities when he was repeatedly pushed to do so.

“They all stood up for other races,” Naga DDB creative director Chan Woei Hern said.

He said the few who did read the lines did so with little conviction, and later confessed that they did not believe in what they were told to say.

The completed video was given to Malay Mail Online because “we wanted to sell the idea to a brand that held the same ideals.”

Chan said he and his colleagues were “super nervous” before the three-day-long shoot late last month as they did not know how it would turn out.

To the surprise of executive producer Chow Chun Son from Reservoir World who helped shoot the video, Malaysians turned out not to be racist after all.

“It gave us hope,” he said.

(From left) Naga DDB executive creative director Alvin Teoh, Reservoir World executive producer Chow Chun Son and Naga DDB creative director Chan Woei Hern pose for a photo at the Dome KLCC in Kuala Lumpur. — Picture by Yusof Mat Isa

Naga DDB executive creative director Alvin Teoh said the video was more like a documentary.

“It’s easy to write a script about unity and get people to act it out,” Teoh said.  ”But when you don’t give them a script, they speak from the heart.”

Naga DDB used interviewers of the same race as the participants. The interviewer would ask the participant to repeat positive statements like “I love Malaysian food” and “I love my country” before asking them to repeat negative stereotypes of other ethnic groups.

Most of the participants were young adults in their 20s and 30s who live in the Klang Valley and come from various backgrounds, including business owners, despatch riders, and homemakers, the Naga DDB executives said.

“It was a pleasant surprise that a huge number of Malaysians are people of reason,” Teoh said.

And the answer to the question of how much it would take to say one of those racist statements? One respondent said, “Not for a million ringgit.”

Happy Malaysia Day!

- See more at: http://www.themalaymailonline.co ... thash.qVtMpvIo.dpuf

melia_star

Kompom...warga urban warga terbilang, kami tak racist okeyy.....racist ni kampung2 jer, ulu2 kidam, estet2 punyer worang........

dubuk

kalau orang membakar

mesti nampak asapnya

saya aman aman saja bergaul dengan berbagai kaum

kentel

actually, just a little who stirs up the harmonize of malaysian..it's just the matter of mentality..but we're still Malaysian...not Chinese, Indian or Malays..

GhostWalking

melia_star posted on 9-9-2014 07:01 AM
Kompom...warga urban warga terbilang, kami tak racist okeyy.....racist ni kampung2 jer, ulu2 kidam,  ...

Aku rasa orang kampung pun aman2 jah xla racist mana.kalau kat kedah cina india cakap kedah.kelantan pun sama.harmoni gitew.
Cuma eksperimen ni mcm target satu kelompok je.Hopefully depa try tempat lain jugak

CiliPadiSedap

yang racist mcm @tupaiterbang sebab dia bukan orang urban, dia orang kampung.

thread pasal rela berbangsa cina di hina dengan racist dan ideologi politik, mohon forumer lain berhati hati dengan forumer racist ini.  

yaminz

yg racist nei org takut bayang2 sendiri, esp politicans...

tupaiterbang

ok ok apek lu sapu kasi bersih itu jalan

supersudoku

ala interview budak2 urban,yang kecik-kecik jiran sebelah ko semua educated..pemikiran luas..
cuba interview ummah pprt.. ko tgk la jwpn dia camne

Simunggu

yg racist bangsa tu...mana mereka nak cakap...

BotakChinPeng

cina bodoh.


If a malay wants to make  racist statements he wouldnt say cina pendatang .

He would say cina pemalas.
cina babu tuan melayu.

sixret

racist aa di mana2 dan dalam mana2 kaum tak kisah dorang duduk di kampung atau di bandar!

rasis ialah ideologi seseorang individu bergantung pada banyak faktor terutama suasana si racist membesar!

kalau rajim asuk forum dari U.S atau U.K atau Autralia atau mana2 negara sekalipun. racist TETAP ADA!

tobobon

we might not be a racist.

tapi video ni still not reliable. sebab kebanyakan yang kunun2 tak tau dorang di rakam tu kebanyakannnya personaliti tv, macam ada sorang pengacara quickie 8tv tu. Mestila tau how to act in front of camera kan?

BotakChinPeng

cina lembik pondan suka rompak perempuan dalam tandas wanita. Tapi masih kena tangkap oleh sorang pak guard walaupun mereka dua ekor

scorpionkiki

Kalau melayu racist cina India tak boleh duduk di Malaysia mcm skrg...ada sekolah sendiri...racist ni start pasca Tun det...masa dia dan sblm dia tak det punnnn

BotakChinPeng

Experiment this. Lazy chinese

applemy

At the end of the day, susah nak boikot/racist sesame sendiri.. we need each other.

Cina sumbangkan ekonomi & pembangunan

Melayu sumbangkan ramah mesra & sopan santun

India sumbangkan.. makanan yg kaw2 & tasty.. hiks!

BotakChinPeng

Bodohnya engkau ni.
Cina miskin hina sumbangkan pemalas la

BotakChinPeng

Two wretched  chinese rob malay woman inside ladies toilet but still got arrested by single guard.

chinese are weakling pussies

melia_star

ghost....video tu x bley bukak la.....