'Demure' dipilih sebagai 'word of the year 2024'

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Dictionary.com has revealed its pick for the 2024 word of the year, and TikToker Jools Lebron is to thank for sparking the "very mindful" craze.

The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron went viral in a video showcasing how she did her makeup for work.

"Very demure, very mindful," she said in a tone clearly dripping with sarcasm.

From there the term took off, dominating the algorithm with videos of others showing how they were "demure," "mindful" and "cutesy."

Lebron racked up followers, with a current count of 2.3 million, posting more and more videos with that signature tongue-in-cheek style.

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Demure definition: Why is it the Dictionary.com word of the year?

Dictionary.com defines the adjective demure as "characterized by shyness and modesty; reserved."

Meant to reflect the "social trends and global events that defined the year," the word of the year is often one that has seen a sharp increase in usage or taken on a different definition in the modern lexicon, the site reports. "Demure" has done both.

https://www.usatoday.com

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