FIRST TELCO TO OFFER FREE DATA FOR MUSIC - U MOBILE

CariReporter

FIRST TELCO TO OFFER FREE DATA FOR MUSIC STREAMING ALL DAY ALL NIGHT ONLY WITH U MOBILE

Kuala Lumpur, 11 November 2014 – U Mobile Sdn Bhd, Malaysia’s most dynamic and innovative telco, excites music lovers with the introduction of FREE data for music streaming in collaboration with KK Box, Era, My.FM and Hitz.FM. Enabling consumers to stream their favourite tunes all day and all night, U Mobile launched another market-first service to give away more value to its consumers.

Most attractive music streaming service in town!

From 11 November 2014 to 15 May 2015, U Mobile’s new and existing prepaid, postpaid and broadband customers who are subscribed to the telco’s data plans will be eligible to enjoy FREE data to stream the latest music hits as well as their favourite radio programs with no limitations.

U Mobile is the first and only telco in the market to offer FREE data for music streaming and the strong collaboration with KK Box, Era FM, MyFM and Hitz.FM has allowed for the service to be possible amongst its valued customers. Once the promotional period has ended, U Mobile data users can still continue enjoying this service at the lowest rate in the market of RM3 per month in order to stream the hottest music in town with the telco’s high speed mobile internet, minus the worries of exhausting their data quota.

Shaking grounds as a serious data player in the market

Being a data-focused mobile operator, this new service offering by U Mobile sits well with the telco’s wide range of mobile internet plans. Currently, U Mobile customers have been able to

enjoy the recently launched Free Non-Stop Video Streaming add-on for YouTube and Tonton which offers free data for video streaming on both platforms from 2am to 10am daily.



Customising its data packages to cater to the different needs and lifestyles of its consumers, U Mobile is looking to provide more value-added services through the introduction of the service and promotion for music streaming.

“Music streaming via smart devices has become a very popular trend amongst consumers. Studies show that 38% of Malaysian youths stream music on their mobile devices, with music and radio apps listed in the Top 5 Apps. By being the first and only telco to offer free data for

music streaming to our customers, it resonates well with the current market demands, as well as our strategy in providing more value-added services to our customers.“ said Jasmine Lee, Chief Marketing Officer of U Mobile Sdn Bhd.  

The service promotion is aligned with U Mobile’s strategic approach to give more reasons for consumers to join U Mobile as they cater to surprise consumers with affordable rates and great offerings. Targeting youths and young professionals, U Mobile hopes to acquire greater market share with its new add-on, especially in line with their recent Vision 2 Million campaign that aims to achieve two million new U Mobile customers by the end of the year.

For further information, please visit www.u.com.my or the nearest U Mobile store outlet today.

CariReporter

All new and existing U Mobile customers who subscribe to any Prepaid, Postpaid or

Broadband Internet Plan will automatically enjoy this FREE streaming package.