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monashis

GENERATING SMALL BUSINESS IDEAS: PART 1
Finding vs Generating Business Ideas

Where's the best place to find small business ideas? This is going to sound really corny... the best place is in your own head. Still reading? Good. This is about generating small business ideas - not about finding small business ideas.

You'll see lot's of successful Internet entrepreneurs selling books or software that is guaranteed to show you how to duplicate their success.

It doesn't work like that!

Finding something that's unique, that you can create yourself and that people will pay for is difficult, but it's the only reliable, long-term way to make money on the Net. Take my word for it.

Ready?

If you're like most people, small business ideas don't just "pop" into your head while relaxing in front of the TV, so let's start with some research...

GENERATING SMALL BUSINESS IDEAS: PART 2
What People Buy Online

Software	29%
Books	17%
Music	16%
Computers	16%
Travel	10%
Other	12%

What does the top three have in common?
They can all be sold as either hard goods or electronic goods.
A popular myth on the Net is that hard goods don't sell as well as electronic goods. They do, but you'll save yourself a lot of time and headaches by going for an electronically deliverable product from the start.
A small business just can't sell hard goods at competitive prices - in most cases anyway. But with original electronic goods your small business can compete because production cost is almost zero. You set the price.

monashis

ada masalah la nak posting graf

monashis

GENERATING SMALL BUSINESS IDEAS: PART 3
Aligning Your Ideas With Key Human Needs


Always mould small business ideas around a key human needs. Security, for example, is a key human need - and because insurance companies provide security, they're in business.

They're giving people what they want.

Here are some key human needs, divided into primary needs (red) and secondary needs (green):

Acknowledgement

Adventure
Beauty
Challenge
Control
Education
Fitness
Food
Freedom
Friendship
Health
Hygiene
Independence
Information
Knowledge
Leisure
Love
Money
Power
Privacy
Protection / Shelter
Relaxation
Security
Self esteem
Sleep
Stability
Status
Time
Water

You might think that fulfilling a primary need is ideal. It's not.

Internet users are upper middle-class people. With the exception of health, they normally have their primary needs covered. Before you can sell to them you first have to convince them that your product is superior - make that far superior (people generally resist change when it comes to primary needs) to what they're using now.

Would you be tempted if an ad said free food?

No?

How about free course in basic Internet marketing?

See?