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[Tempatan]
Edaran semua akhbar semakin merosot KECUALI The Sun
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AUDITED circulation figures for July-December 2014, were formally released by ABC Malaysia on May 29. The latest audit confirms that theSun remains the highest circulated English newspaper (print edition), registering a daily average circulation of 306,023 copies, during the second half of 2014, as compared with 305,473 copies reported for January-June 2014.
This is 19,587 copies (or 7%) more than The Star, which has been reported with 286,436 copies average weekday circulation during the same period, as compared with 291,068 copies during the previous half-year (January-June 2014).
New Straits Times (NST) has been reported with 68,812 copies registering a further 8% decline (5,899 copies) from the average circulation (74,711) reported for January-June 2014.
For New Straits Times, this also indicates a decline of 46,758 copies (40.5%) over the past two years, when compared to its January-June 2013 audited circulation (115,570 copies).
New Straits Times has thus recorded highly dissimilar figures during the past three years, starting from January-June 2012 to July-December 2014, reflecting both dynamic (percentage) increase and substantial decline. Such fluctuation has rarely, if ever, been noticed in any major Asian environment.
Following the increasing demand for our concise, balanced reportage, theSun has consistently maintained a circulation base of over 300,000 copies since 2010. This fact acquires particular significance in market conditions where most other newspapers reflect declining circulation trends.
ABC audited figures for paid dailies represent their circulation across various prices/trade terms, not just at the published cover price.
It should be carefully noted that audited circulation represents “an exact count”. Combining print edition circulation and digital edition circulation is unlikely to be an exact count, since there would be some amount of duplication between the two modes. Particularly so, when the same readers are being offered subscription to both modes at a special package price.
Hence ABC "issues separate certificates for print circulation and digital replica circulation", amplifying that “ABC does not in any way promote the figures as a
combined figure”.
However, ABC Malaysia, and their counterparts in Asia, face a challenging task in maintaining this exact count credibility, as more print plus other media channels develop and push simultaneous content distribution via multiple modes. Auditors must leverage technology to explore the best means "to track" that the "recipient or subscriber has actually accessed and/or downloaded the digital edition", commented an industry analyst.
Published on Monday to Friday and pursuing a free distribution business model, theSun has consistently retained its position as the highest circulated English daily in Malaysia over the past 5 years, concentrating resources on providing concise, balanced, unvarnished editorial content, which also allows scope for prioritising distribution to PMEBs (professionals, managers, executives, businessmen) and the urban white-collar sector. These consumer segments in Malaysia have the most potential purchasing power.
Not surprisingly, a major source for media advertising expenditure in Malaysia estimates that advertising revenue for theSun has grown by around 16% in January - December 2014, compared to January-December 2012.
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Tumpang sedih untuk NST... |
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The sun free kan..mmg lh edaran tinggi kut.. |
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Malay Mail pernah edar secara percuma
tapi tak ada sambutan sangat |
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harian metro mendahului carta. mungkin sebab banyak news front page berbaur sex. |
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bukak yahoo news malaysia pun tajuk ala2 metro. .. |
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The sun free... Kdg kala bertimbun kat stesen lrt x abis pun tp ttp dikira dlm kiraan pengedaran |
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Sun free ...mana2 pn ada |
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the sun ini akak perasan tak bias mana.
ada jah artikel yg tak favour parti perintah
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dah free, semua org amek..baca tak baca letak belakang  tapi ok la, news ringkas n padat |
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the sun tu taraf2 cepat2 grab kat mana2 LRT station, then dalam perjalanan nak ke ofis tu, lepas abis baca, terus campak dlm tong sampah...
one thing good bout the sun, berita nya ringkas, dan hanya muatkan berita penting yg harus kita baca as sbg pengetahuan semasa |
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The sun akhbar urban, Utuseks sokabar pelda pprt... |
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Akhbar sinar pun tak bias. Elok aje siar artikel dari kedua belah pihak.
Akhbar yg bermasalah ni adalah akhbar lidah parti |
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mzz dah lama tak baca newspaper
asyik berkuntum dekat cari ja
lagi mcm2 berita ada |
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Zaman dah moden Skang baca news pakai tab, smartfon guna tenet jer la..facebook, cari.forum ni haa
sambil dpt info sambil berforum gituh |
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w/pun sun tu free .. tp brite nye lebih telus & padat.
lagi info & fakta dlm sun ... berbanding akbar kaki bodek yg lain tu
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prefer forum Cari dari newspaper. Lagi cepat and banyak forummers yg berkongsi info. Tepat and jitu tak sure lagi
tak lama lagi company2 media cetak memang gulung tikar la.. sape yg keje in Publishing industry dah start rasa zaman kejatuhan sekarang.. |
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the sun ni aku suke baca kolum writer yg india tu ape ke nama dia..selamba dia bantai |
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confius jap the star dgn the sun (the moon je tade  )... yg tebal2 tu... tp baca mmg best... mcm2 isi kandungan dlm tu... |
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Post time 2-6-2015 11:36 PM
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