Dirty Ways McDonald’s Markets to your Kids.

Yuna_Ling

At School

McDonald’s spends 40 % of its multi billion dollar marketing budget* on marketing directly to kids and what better way to indoctrinate them than at school. As school is a place of learning and holds a high level of trust with kids, the presence of McDonald’s helps to boost its brand perception through positive brand association by leveraging their appeal within the education system.

‘MC Spellit’ competitions, ‘Ronald McDonald roadshows’ to tackle bullying and even ‘McTeacher evenings’ at the local McDonald’s to raise money for the school. McDonald’s has identified the grossly underfunded education system as an easy way to market its so called Social responsibility. But please remember McDonald’s is in the business to sell your kids more Hamburgers, Fries and Soda!

Hospitals

The hypocrisy is astounding. McDonald’s has managed to work its way into the Hospital system. The place where you go to get better when you’re sick is housing a “family” restaurant whose Main aim is to sell your kids more Hamburgers, Fries and Sodas! McDonald’s food is responsible for high levels of food related illnesses like heart disease, type 2 diabetes  and obesity levels within children that are 4 times higher than that of 30 years ago*.

Hospitals all around the world, including Pediatric hospitals have McDonald’s in their lobbies and food courts, and some have McDonald’s as the ONLY food option!

Happy Meals and Happy Playgrounds Equals Happy Kids?

The invention of the happy meal and playgrounds  helped to secure McDonald’s as THE family restaurant and target the little ones they were intending to capture. As children are guided by what’s  fun and exciting rather than nutritional value and health, the Happy Meal and colorful playgrounds holds every child’s fascination. Something greasy, something sweet, a new toy to unwrap and a playground to let loose on.

McDonald’s were able to lure kids and their Mums and Dads at alarming rates as kids got hooked into the “McDonald’s experience”  and parents were able to relax and have a little breathing space over their ‘McCappuccino’. Have your own McDonald’s birthday party and sit in your very own themed McDonald’s high chair. From their first birthday, they are being seduced back in time and time again by collector toys, undercover playgrounds and food that has had the largest and most negative impact on the industrial food system and how we eat today.

McEducation

If McDonald’s can’t make it into your child’s classroom, how about the classroom makes it to McDonald’s? About 5 years ago McDonald’s started offering nutritional classes or school field trips for kids to come to a McDonald’s restaurant and learn about nutritional health. All the while they are learning about nutritional health they are doing so in one of the  establishments that is partly responsible for the current childhood obesity epidemic.

On one hand they are learning about the nutrition of vegetables and then they get to make their own McDonald’s hamburger. Now which part of this so called educational trip do you think the child is going to remember? What vitamin can you find  in a carrot or which comes first, the all beef patties, then the special sauce… oh that’s right and then the lettuce and the cheese and pickled onions on a sesame seed bun.

There is NOTHING educational in this field trip as McDonald’s Aim is to sell your child more Hamburgers, Fries and Sodas.

babynina30

Pastu parents terpedaya beli. I pon sama
Adess

CiliPadiSedap

babynina30 replied at 4-4-2021 09:56 AM
Pastu parents terpedaya beli. I pon sama
Adess

cuba bayangkan mcdonald tu makanan friska dengan suami jusa c minus, confirm u xbeli

sehirkedi

Iols dah lama berhenti makan fast food, minum minuman bergas. Tak berselera bila tengok fast food

Nenolen

Mmg sickening pun...McD pun sponsor Olimpic...mcm tak kena kan...but ini lah marketing namanyer...effective marketing bila berjaya sinonim kan McD dgn happy n healthy lifestyle...

Tunan

Br pas makan mc chicken td

Rogue98

I love McDonald's . Tak salah pun sekali sekala. Betterlah dari fastfood lain yg jual harga yahudi. At least McD ada happy meal. I happy jer collect toy dia...

djzara81

I dah 4 series pon mamam McD. Bukan selalu pon. To me, it’s all about moderation. Healthy food amik, junk food or fast food takat nak rasa2 bila dtg craving tu.

sharlenetexas

Esok rasa mcm nk makan mcd. Terliurlah pulak. Setahun dua tiga kali je.

Supersirap

Kadang-kadang jika tiada idea nak makan apa memang beli mcd je, so far makan ok je

yenil95

I makan jer McD tapi tak selalula..I rasa dia overrated sangat..

PCgamingpure

Learning towers are recommended for children between 12 and 18 months, bridging the gap between infancy and toddlerhood. Here you can read this article for more information. Signs of readiness include cruising, attempting to climb onto low surfaces, and showing frustration with physical limitations. These towers foster independence while providing a safe environment for exploration. Adjustable heights accommodate growing abilities, ensuring long-term use. Safety features like anti-tip bars and locking wheels are essential during initial introduction. Balancing safety with independence encourages healthy development. Choosing a sturdy, adjustable tower allows for seamless transitions through various growth phases. Ultimately, fostering independence while prioritizing safety sets the foundation for confident exploration and skill development in toddlers.