Campaign strategies on changing nationalism mentality of Malaysian people toward National Car PROTON through media advertising.
I'm a student from Universiti Teknologi Mara (UiTM) and currently doing final semester in Bachelor of Art and Design (Graphic Design). This survey was part of the (GDT666) Graphic Design Project (MAJOR) subject majoring in Advertising for finding the data regarding the choosen title. The purpose of this questionnaire was to know the level mentality of Malaysian car consumer towards Proton's brand in term of first national car. Many car consumers do not want to support and being prejudice when they considering buying a Proton car. It will determine what are the factors shown regarding to this issue.
Click the below link to answer the survey:
http://freeonlinesurveys.com/s.asp?sid=h0zhuli6354lb8t466870
|