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Alex Rodriguez (A-Rod) was suspended for the entire 2014 baseball season — the longest non-lifetime suspension in baseball history, for what Major League Baseball called “overwhelming evidence” that he obtained illegal performance-enhancing substances and for “hindering” its investigation. Throughout the investigation, he said publicly that he was innocent. |
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A lenient punishment?
“I don’t believe that Sharapova knew the drug had been banned and continued to take it. Whoever had responsibility for this fell asleep at the wheel. Maybe they were afraid to tell her,” says Deschauer.
And Sharapova, who is 28 years old and has won five Grand Slam tournaments, was never in the press before for a bad reason, which should help, he adds. |
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She was provisionally banned on March 12; her official punishment hasn't yet been announced. Deschauer predicts she’ll be banned from the tour for one year (the maximum she could be banned is four years). |
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The last high-profile female tennis player to be punished for failing a drug test was Martina Hingis. In 2008, she was 27 years old and was told she tested positive for cocaine and was banned from the sport for two years. She then announced her retirement from the sport, but in 2013 she returned and has since had a successful run as a doubles player. |
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The sponsors
Deschauer says at this point, the contracts of all major athletes have clauses in them about how to deal with failed drug tests. And that when an athlete is as famous as Sharapova, they’ll likely get paid again after the suspension ends — though often at a lower rate (perhaps 75%), depending on how the contract was worded. |
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After Sharapova’s press conference, the watchmaker Tag Heuer decided not to renew its contract with her, and Nike NKE, +0.97% and Porsche VOW3, -2.25% decided to suspend their sponsorships. Her racket maker, Head, has done neither and is standing by her. |
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“Nike has gone through this so many times, they’re getting better at it,” Deschauer says, adding that they now seem to be thinking: Let’s suspend, and then figure it out.
“A lot of this goes back to Lance Armstrong. They got so burned by him. They didn’t drop him for years. He kept denying allegations. And then he admitted he was lying,” Deschauer says. |
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Armstrong, who won seven Tour de France bicycle races between 1999 and 2005, was banned from the sport for life in 2012 for his alleged use of performance-enhancing drugs. He denied doping for years, but finally admitted — to Oprah Winfrey — in 2013 that he had used the drugs. |
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Asked if the Sharapova situation will harm Nike, he said, “They’ll be OK. They make so much money and have so many athletes in so many sports now. It’s not like 1986 with Michael Jordan. There’s enough of a mix to survive a one-year suspension of one player.” |
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What Sharapova should do next
“If I was suspended for a year, I would keep my head down and practice a lot, and be ready to play when the suspension is over. The biggest thing after a suspension: win. If she’s in the semifinals of Grand Slams again, the sponsors will return,” says Deschauer. |
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But that’s a big “if” at this point. More of a concern for Sharapova might be how interested sponsors are in her if or when she does return to the tour. “She’s toward the end of the most competitive years of her playing career, so sponsors might have an easier time distancing themselves from her,” Zimbalist says. |
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And if somehow she never again makes millions of dollars a year? She’ll still be OK.
“She’s got enough money for five generations of Sharapovas,” Deschauer says. |
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Ruthless performance! Cheers Rafa
Happy days.. For now!  |
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xperlah Mashaa..
there is a rainbow after the storm...
hope everything will get 2 normal soonn..
May god blessss u masha...
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John Isner
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Edited by ashburn at 16-3-2016 10:47 AM
masha in LAX with a fan..nak naik tren..
it looks like she'e on her way 2 london
4 the 1st hearing...
ker training?
hearing kat london kerr?
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haa yelahh...
employ u jekk laa jd PA masha..
kalo u jd DR masha lg haruu..
bertambah2 dadah dlm
badan masha
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ashburn replied at 16-3-2016 10:45 AM
masha in LAX with a fan..nak naik tren..
it looks like she'e on her way 2 london
4 the 1st hea ...
Life goes on sgt..... |
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DEschaur pun teka masha kena 1 thn ban... mcm i gak teka laa.. maybe x smpi setahun la...
Masha kan darling of wta & tennis |
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Post time 16-3-2016 09:34 AM
![[Edisi Tahniah] Selamat Pengantin Baru Fikhry Ibrahim](https://uf.cari.com.my/forumx/mforum/block/84/841c56053d70be4814b8e8b5697437aa.jpg)
