THE COFFEE BEAN & TEA LEAF® BLENDS 50YEARS OF PASSION FOR QUALITY HAND-ROASTED COFFEE AND HAND-PLUCKEDWHOLE LEAF TEA IN 2013
KualaLumpur, 18 April 2013 — Born and brewed in SouthernCalifornia since 1963, The Coffee Bean & Tea Leaf®launches its milestone 50th anniversarycelebration this April to June 2013 as the oldest and largestfamily-owned specialty coffee and tea retailer in the United States.Steeped in tradition, the company prides itself on sourcing andproviding diverse selections of the highest-quality coffee and teabased on long-standing collaborations with the finest private coffeefarms and tea estates around the world.
“As wecelebrate this milestone for our company, we want take thisopportunity to truly celebrate and thank our dedicated customers andfans who have been so loyal in their support throughout our 50 yearhistory,” says President Mel Elias. “The 50thanniversary of The Coffee Bean® celebrates the spirit of ourheritage, sharing our passion with fans—old and new—as we lookahead to continued growth for the brand and future innovations. As welook to the next 50 years, we are dedicated to furthering ourone-on-one relationships with growers around the world and areconstantly challenging ourselves to come up with innovative newbeverages at the forefront of coffee and tea culture,as is evident by our CBTL® single serve beverage systems.”
Since itsfirst location in Brentwood, CA, The Coffee Bean & Tea Leaf® hasgrown to become an international icon with close to 900company-owned and franchised stores spanning 25 countries and 50outlets in Malaysia. The company remains rooted to its heritageby focusing on the quality of its craft and delivering the world’smost vibrant flavors to its customers by selecting only the topone percent of Arabica beans and the finest hand-plucked wholeleaf teas. All coffee beans are hand-roasted under thesupervision of Senior Director of Coffee, Roasting, andManufacturing, Jay Isais, and Master Roaster, JesseMartinez, at The Coffee Bean & Tea Leaf® Roasting andDistribution (RAD) facility in Camarillo, CA. The company’sDirector of Tea, David DeCandia, regularly travels to tearegions such as Sri Lanka, China, Japan, India, and Thailand to meetwith tea estate owners to select and hand-craft only the finest wholeleaf tea available to ensure the finest quality tea. After 50 yearsof brewing, blending, and roasting, the company remains committed toits original vision of product quality and customer care.
Dedicatedto serving the community, The Coffee Bean & Tea Leaf® willcommemorate its 50th anniversary with a series of eventsstarting from end April 2013 with in-store new beverages andpromotions, including:
The 50th Anniversary Open House on every last Monday of April, May and June, from 2-6 p.m. Enjoy The Original Mocha/Vanilla Ice Blended® drinks at 50% off.
- RM50 off + 50 capsules free for every CBTL Single Serve Beverage Machine purchased. Promotion valid till end of June.
- For Citibank credit card customers, enjoy 5x Citi points for each machine purchased above.
- Besides Tea Cappuccino, satisfy your craving for a refreshing and multi-layered taste with our new pasta and desserts:-
- New Pasta – Pesto Farfalle, available from 22nd April onwards
Bow-tie Farfalle pasta tossed with walnut pesto, grilled mix capsicums,mushrooms and pine nuts. So appetizing it leaves you wanting more! - Newcakes – available in slice/whole
- Brownie Cheesecake
Tastethe crunch of walnuts and the richness of cheese and chocolatebrownie in this wonderfully dense slice of cake.
- Collect our unique 50th Anniversary commemorative merchandizes. Selected items will help to contribute 50% profits to the Caring Cup Fund.
- More surprises and contests on The Coffee Bean & Tea Leaf®’s Official Facebook! Fans are invited to join the photography contests and also other exciting programs which will be announced from April - June 2013 on Facebook. Look out for them at https://www.facebook.com/CBTLMalaysiaPage.
The Coffee Bean &Tea Leaf®Brand Milestones
| 1963 | The company was founded, offering whole bean coffee and loose leaf tea | | 1968 | The original Brentwood,California store opens | | 1980 | The company embarks on a multi-store expansion | | 1989 | The Coffee Bean & Tea Leaf® invents The Original Ice Blended® drinks | | 1996 | The first franchise store/market opens in Singapore | | 1997 | The first flagship store opens in Malaysia at KL Plaza | | 1998 | The first franchisee becomes the ranchisor—private family consortium acquires ownership of The Coffee Bean & Tea Leaf® | | 1998 | Launches Chai Tea Latte | | 2001 | Las Vegas, NV: first U.S. franchise store opens outside of California | | 2005 | Establishes Caring Cup Global Charity Program | | 2006 | 400th store opens | | 2007 | 600th store opens | | 2008 | 700th store opens | | 2008 | Initiates US Support from Home campaign to provide coffee to military personnel serving abroad | | 2010 | CBTL® Single Serve Beverage system is launched | | 2011 | 800th store opens | | 2012 | Launches in the 25th country | | 2012 | Launches Ready Coffee 3-in-1 & 4-in-1, resh Leaf Tea Bags & Ready-To-Drink Iced Teas in Malaysian Hypermarkets & Local Grocers | | 2013 | Celebrates 50 years of passion for coffee and tea |
| 27th April 2013 - 50th store opening in Malaysia @ KSL, Johor Bharu |
Last edited by CariReporter on 18-4-2013 02:58 PM
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Post time 18-4-2013 12:38 PM
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