THE COFFEE BEAN & TEA LEAF® BLENDS 50 YEARS OF PASSION FOR QUALITYHAND-ROASTED COFFEE AND HAND-PLUCKED WHOLE LEAF TEA IN 2013
Born and brewed in Southern California since 1963, this family-run coffee and tea retailer commemorates itsgolden anniversary from April to June with 50% off on signature beverages, andother milestone specials
KualaLumpur, 15 April 2013 — Born and brewed in Southern Californiasince 1963, TheCoffee Bean & Tea Leaf®launches its milestone 50th anniversary celebrationthis April to June 2013 as the oldest and largest family-owned specialty coffeeand tea retailer in the United States. Steeped in tradition, the company pridesitself on sourcing and providing diverse selections of the highest-qualitycoffee and tea based on long-standing collaborations with the finest privatecoffee farms and tea estates around the world.
“As we celebrate this milestone for ourcompany, we want take this opportunity to truly celebrate and thank ourdedicated customers and fans who have been so loyal in their support throughoutour 50 year history,” says President MelElias. “The 50th anniversary of The Coffee Bean® celebrates the spirit of our heritage,sharing our passion with fans—old and new—as we look ahead to continued growthfor the brand and future innovations. As we look to the next 50 years, we arededicated to furthering our one-on-one relationships with growers around theworld and are constantly challenging ourselves to come up with innovative newbeverages at the forefront of coffee and tea culture, as is evident by our CBTL® single servebeverage systems.”
Since its first location in Brentwood, CA, The Coffee Bean & Tea Leaf® has grownto become an international icon with close to 900 company-owned and franchised stores spanning 25 countriesand50 outlets in Malaysia. The company remains rooted to itsheritage by focusing on the quality of its craft and delivering the world’s mostvibrant flavors to its customers by selecting only the top one percent of Arabica beans and the finest hand-plucked whole leaf teas. All coffee beans arehand-roasted under the supervision of Senior Director of Coffee, Roasting, andManufacturing, Jay Isais, and MasterRoaster, Jesse Martinez, at TheCoffee Bean & Tea Leaf® Roasting and Distribution (RAD) facility in Camarillo, CA. The company’s Director of Tea, David DeCandia, regularly travels totea regions such as Sri Lanka, China, Japan, India, and Thailand to meet with tea estate owners to selectand hand-craft only the finest whole leaf tea available to ensure the finestquality tea. After 50 years of brewing, blending, and roasting, the companyremains committed to its original vision of product quality and customer care.
Dedicated to serving the community, TheCoffee Bean & Tea Leaf® will commemorate its 50th anniversarywith a series of events starting from end April 2013 with in-store newbeverages and promotions, including:
- The 50thAnniversary Open House on every lastMonday of April, May and June, from 2-6 p.m.Enjoy The Original Mocha/VanillaIce Blended® drinks at 50% off.
- These beverages highlight the Company’s historyof innovation where we were the original inventor of this category of beveragesthat started a world craze.
- This is also in appreciation of the continuoussupport that our customers have showered upon us. Thank you for 50 great years!
- RM50off + 50 capsules free forevery CBTL Single Serve Beverage Machinepurchased. Promotion valid till end of June.
- For Citibank credit card customers, enjoy 5x Citi points for each machinepurchased above.
- These single serve machines comprising of theContata, Americano and the Kaldi models makeperfect espresso, coffee, tea and chocolate beverages that The Coffee Bean& Tea Leaf® are famous for, easily at homeor office.
1. Poppy Citrus Salad (RM18.00)
Fresh lettuce topped with chicken bacon bits, poppy seed, juicy mandarin oranges, almond flakes and drizzled with lime juice, olive oil and onion vinaigrette!
2. Chinese Chicken Salad (RM18.00)
Fresh lettuce topped with fried Vermicelli with chicken breast, sweet and sour sauce, Chinese cornflakes, almond flakes and sesame seed.
3. Pesto Farfalle (RM14.50)
Bow-tie Farfalle pasta tossed with basil walnut pesto, grilled mix capsicums, mushrooms and pinenuts.
4.Deluxe Canape Party Pack (RM58.00/pack of 20 pcs)
“Vol-au-vent” with salmon cheese mousse and smoked salmon topping; mini Ciabatta with savory herb cheese and avocado; fresh-baked pita stuffed tuna mayo and mini baguette with light egg mayo.
5.Sweet Pickings Party Pack (RM58.00/pack of 20 pcs)
A pastry lovers’ heaven – bite-sized coffee eclairs, brownies, praline puffs, fruit tartlets and white-chocolate raspberry cake.
6.Mocha Cheesecake (RM9.50/slice; RM88 whole)
An irresistible blend of coffee and chocolate cheesecake.
7.Hummingbird Cake (RM8.90/slice; RM85 whole)
A light sponge cake enriched with crunchy walnuts, bananas, coconut flakes and chocolate chips all topped with a lip-smacking butter icing.
Post time 7-6-2013 05:49 PM
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